The solar panel business is growing as fast as possible, and CPCs are getting higher each day, so you need to get calls with the lowest cost. In this guide, we are going to tell you how to have a good landing page and Google Ads campaign for your loan business. Even some people are earning easy money with CPA loan offers. We have many CPA sites that you can get to earn good money with just running ads. The hardest part about running Google ads for solar businesses is having a good-looking landing or full site. So if you are looking to earn passive and long income, then it’s better to have a full site and work on both sides (SEO and PPC).

What should we consider in loan marketing?

For marketing a loan company, you need to have some cash for ads or even SEO. A loan is something that everyone will look for, so it’s better to consider it as a long-term income.Getting clients for your loans is easy, but you need to test it first! It means sometimes your ads will lose their profit and no one will call you for loans, so don’t panic and test another landing and campaign. After all, you have 3 ways to market a loan agency:

• SEO: takes time and much more money but is very profitable in the long term (we have this service).
• PPC: It’s the fastest way to get users, but you should know everything and burn some money on it.
• Affiliate: If you are providing good products with cheap prices, then you have a chance to sell with the help of some website owners.
• Direct Selling: Like opening a shop or visiting some business owners (factories or corporations).

But what’s the best choice nowadays? I’m telling you that doing CPC and SEO at the same time is the best option right now. You can earn at least $5k for a normal client in the US, so spending $2k is actually nothing (each month).

How much is needed for the start?

loan is just like a solar business! You need good money to spend on ads and web design if you won’t do it all.Now I’ll explain how much it costs to market a loan business in different ways:

• Website design: now you can order a high-quality website with everything needed, like an explanation video, and on-page SEO costs about $100-$300.
• PPC: Average PPC for loan business is above $4 for usable keywords.As we said, loan CPC is high, so you need to have the best-designed website to not waste money. For running ads you need at least $1k/month.
• SEO: this one is something different, and many of us don’t know how it actually makes us rich. In my mind SEO is everything, and ads can help your site rank better. If you are reading this post, then you can be one of our clients one day? For having a good SEO service with content writing included, you need at least $1k/month, and it takes more than 4-5 months to get orders if you do everything right.

We are providing both PPC and SEO services on gads-account.com! But if you don’t have a budget to hire our experts, then be with us until the end :D.

How to create a great landing page?

A loan is something that has actually zero teenage audience, so you need to impress your clients in the first look. If you want to gain the trust at first sight, then it’s better to record and edit a full explanation about percentages, months, and everything about the loan. We can easily find some freelancers with native accents who record 1000 words with just $50-$100. You can find spokesperson freelancers in this link. You need to know some tricks before starting your landing design:

• Use blue, green, grey, white, tomato, or chocolate colors.
• Your landing should look legal, and users should find the call and contact us form with ease.
• It’s better to add a “Call to us button” (download WordPress plugin).
• If you are looking only for customers and not just calls, then it could be great to add a calculator for your loan.
• Add some useful articles to your blog.
• Don’t forget to add your site to Google My Business.

This theme has a built-in calculator, and you can even add video beside it.

Theme 2 / Theme 3 if you are looking for more loan themes. Our suggestion is to buy one of these and customize it as you want. There are many web design freelancers from India who can do this with just $10-$20.

How to create a Google Ads campaign for a loan business

Keyword Research

The most important part that prevents wasting your budget is keyword research. First of all, you need to know your targeted keywords! To get keywords, you should consider your loan type. For example, if it’s only for business, then you can’t add keywords like “fast loan, personal loan,PayPal loan” etc. As you know, loan keywords are too expensive, so you need to cut your traffic to reach targeted ones. you can use many free and paid tools to find some good and cheap keywords for your campaign, but we always recommend Google Keyword Planner.

In this tool you can even check the top result CPC cost. Don’t forget to choose long-tail and targeted keywords that convert well (general keywords won’t work).

Creating the campaign

If you want to have a great campaign from the start, it’s better to use these tricks:

• Use words that people want to see, like “24-hour loan, fast loan, one-day loan for business”.
• Add different links to your ad, like percentages, conditions, and contact us.
• Try to explain everything in 4 descriptions that you have. Users want to know everything clearly!
• Don’t forget to target your clients with cities, not just countries. With the ads panel, we can target even with the radius option; it’s not hard.